Creating the best-ever day planners for moms, students

dotmine day planners was founded by Lisa Edwards and Sarah Nicoli, two Ann Arbor, MI moms who traded corporate life for the entrepreneurial world.

Our business concept remains constant: develop, design and distribute day planners that appeal to and serve you. A strong and growing consumer base votes annually in the marketplace, and our products are proven winners. Moms, students, professionals and hip, organized dads look forward to choosing their new dotmine day planners each year and love the unique organizing tools found inside. Retailing between $13.99 and $19.99, our planners also receive a thumbs-up for pricing.

Our first brand, time.mine®, hit the stores in 2001. This planner, which includes some academic organizing tools, was designed originally to fill a void in the teen/young adult professional market. time.mine® has evolved from two covers to nine in 2010 and has been an ongoing success.

Continually taking the world of moms’ planners by storm, family_time.mine® is a bestselling organizer introduced in 2004. It features fashionable covers combined with a unique planning system on the inside. (Thanks again to all the women who gathered in Sarah’s (??) living room to help engineer the best-ever mom planner!) Based on your feedback, we make this planner in a large, notebook size as well as a convenient purse-size. Family_time.mine® now boasts nine covers as your loyalty skyrockets!

New in 2008, life_time.mine™ offers the working professional a better alternative to other agendas in the market. We heard you say, loudly and clearly: you don’t want a bulky, prescriptive, expensive planner. You want something that lets you organize your work life and personal life, that looks fashionable, that adds sanity to hectic days without being over-bearing. That’s life_time.mine, with charismatic dotmine flair.

You can find our planners here on our Website, as well as through amazon.com and calendars.com. We’re proud to be a partner with Borders, which carries an exclusive line of covers each year in its stores. Look us up when you’re there – you’ll love these options, too! We’re also thrilled to work with boutique retailers across the country. We share that entrepreneurial spirit and are delighted to help you excite your customers.

Enjoy today – the dotmine way!!